We turn ideas into big brands

Backed by a "make it easy and simple" approach

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Our goal is to make data & information useful

Consumer Brands is a platform development, workflow automation, machine learning, and premium content enterprise. Focused on consumer and healthcare information, products and services, our brand properties have been engineered by a technical and creative team of scientists, doctors, journalists, artist, programmers, and developers.

Brand Incubation. Product Innovation. Big Data Analytics. Demand Generation.
Committed To Excellence

Our Board

Our Board members are leaders from the fields of science, technology, publishing, health and medicine, entrepreneurship, data analysis, and governance. Their years of experience provide the perspective, knowledge , wisdom, and strategic vision of the future that helps keep the business growing and evolving.

Michael Gleason Founder & CEO
Michael Gleason
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Founder & CEO

Michael Gleason

Michael Gleason is the founder and CEO of Newport Beach, CA-based Consumer Brands LLC, and its subsidiary Healthcare Brands, LLC. Consumer Brands is best known for its category-leading website, InMyArea.com – an online comparative shopping platform for home services – and its network of disease- and condition specific websites like Anxiety.org, Depression.org, and Dementia.org. After receiving undergraduate and graduate degrees from MIT and UCLA, Mike founded and sold two technology companies. Prior to that he worked for both a U.S. Senator and the White House on science, technology, and educational funding. As CEO, Mike also serves on the company’s Board of Managers.

William Topaz Editor-In-Chief
William Topaz
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President, Publishing; Principal

William Topaz

William Topaz is the President, Publishing and Editor-in-Chief of the company. Bill received his degree from the Medill School of Journalism at Northwestern University. Before joining Consumer Brands, he served as President of a 501c3 non-profit organization. Prior to that, he was an executive with public companies such as Disney, Times-Mirror, and RR Donnelley. His other roles include, but are not limited to, supervising legal and financial administration for the company.

Rob Ukropina Director
Rob Ukropina
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Rob Ukropina

Rob is a seasoned entrepreneur with over twenty five years of experience and has been involved in several successful startups. Rob currently serves on the board of several privately-held companies, including Consumer Brands, LLC, C2-Imaging, PropertyRate and The Bromwell Company. Prior to Black Diamond Ventures, Rob founded Overnite Express, the premier west coast overnight delivery company competing with FedEx and UPS serving California, Arizona and Nevada—which was successfully sold to Norco Corp. in 2008. Rob is a graduate of the University of Southern California Marshall School of Business.

Alexander Bystritsky, MD, PhD Advisory Board
Alexander Bystritsky
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Advisory Board

Alexander Bystritsky, MD, PhD

Alexander Bystritsky, M.D., Ph.D. acts as the Advisory Board Chairman of Healthcare Brands. He has been Faculty at the University of California Los Angeles since 1987 where he is currently a Professor of Psychiatry and Director of the Anxiety Disorders Program and the Saban Anxiety Treatment Evaluation Program. He was the recipient of the OCD Foundation Research Award and has been listed in the Best Doctors in America for the past 12 years. While serving as a Visiting Full Professor at the Harvard University School of Medicine investigating Focused Ultrasound Pulsation effects on brain using fMRI, he was awarded the NARSAD Distinguished Investigator Award.

Kevin Muldoon, JD Chief Business Development Officer
Kevin Muldoon, JD
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Chief Business Development Officer

Kevin Muldoon, JD

Newport Beach Mayor Kevin Muldoon was elected to the City Council in 2014 as the District 4 representative. Raised in Orange County, Kevin received his Juris Doctor from Chapman University School of Law and Bachelor of Arts degree from Loyola Marymount University, where he was awarded the Dr. Singleton Award for Excellence in Economics. In 2006, Mr. Muldoon worked for President George W. Bush in the White House Office of Strategic Initiatives. He returned from Washington to be admitted to The State Bar of California and practice law as a Deputy District Attorney in the Orange County District Attorney’s office. Currently, he is vice-president and corporate counsel for a local technology company.

Douglas Twisselmann Advisory Board
Douglas Twisselmann
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Advisory Board

Douglas Twisselmann PhD

Douglas Twisselmann is a Senior Data Scientist in the Science and Algorithms group at Netflix. In this role, he helps Netflix tackle the challenge of optimizing the TV and movie libraries by innovating mathematical models via the ever-growing cache of streaming data. Doug received his B.S. in Chemistry – Materials Science at UCLA and his Ph.D.in Materials at MIT.

Driven By Passion

Our Management Team

When you combine passion and commitment with skills and decades of experience, you get a management team that cares about its readers, employees, and partners. They set the standard for quality and the drive to provide our visitors with the best possible online experience.

Co-Founder & CTO

Tyler Hanway

Tyler Hanway is Consumer Brands’ Chief Technology Officer as well as a co-Founder of the company. He focuses on high-level policy, technology and computational scientific issues for the company as well as aggregating millions of data points, developing new functionality, and optimizing the infrastructure and performance of servers to insure the maximum experience for visitors to the company’s portfolio of consumer and healthcare websites.

President, Consumer Division; Principal

William Donovan

William “BJ” Donovan serves Consumer Brands, LLC as Chief Revenue Officer and also as President of its Consumer division, which includes InMyArea.com. Previous experience includes management positions with SRC, Etraffix, and Alorad, Inc

Vice-President, Development; Principal

David Cosseboom

As Consumer Brands' Vice President of Web Development, David Cosseboom’s duties include making the company's marketing and creative vision into an online reality. He graduated from the University of Nebraska – Lincoln with a degree in computer science. Before joining Consumer Brands, David worked at the Lincoln Journal Star and Alorad, Inc.

Creative Director; Principal

Michael Brock

As the Creative Director for Consumer Brands, Michael Brock leads the team's brand strategy and product design for the company‘s many properties and partnerships. He oversees the creative process and insures the optimum user experience for website visitors. He graduated from California State University – Fullerton with a degree in communications. Before joining Consumer Brands, Michael was with Blitz Agency and Mobovida.

Marketing Director

Sean Brooks

Sean Brooks is the company’s Marketing Director. Sean's charge is the execution and management of the company's marketing efforts. These include traffic building, social media, brand awareness, reputation management, and analytics reporting. Sean is a graduate of San Diego State University.

Strategic Business Analyst

Christina Lo

Christina Lo is the company's Strategic Business Analyst. Her area of responsibility is to bring wisdom to all the data incoming to the company - handling, streamlining, reconciling, and reporting on terabytes of sales and financial data. Christina has a bachelor’s degree in economics from the University of California – San Diego. Prior to joining Consumer Brands, Christina was involved in the healthcare industry.

Sales Manager

Justin Lawrence

As the Sales Operations Manager for Consumer Brands, Justin Lawrence manages the company's customer service team ensuring customers receive accurate information and a quality shopping experience. Justin proudly served in the United States Navy before joining Consumer Brands. He completed two deployments to the Persian Gulf, and received a letter of commendation from Vice Admiral Mike Shoemaker, currently Commander, Naval Air Force, US Pacific Fleet.

Featured Partners

Exede Satellite InternetExede Satellite Internet
HughesNet Satellite InternetHughesNet Satellite Internet
Windstream CommunicationsWindstream Communications
Stanford UniversityStanford University
Harvard UniversityHarvard University
Columbia UniversityColumbia University
University of California BerkeleyUniversity of California Berkeley
Massachusetts Institute of TechnologyMassachusetts Institute of Technology
Princeton UniversityPrinceton University
Emory UniversityEmory University
Pepperdine UniversityPepperdine University